We build AI-native marketing playbooks.

Fractional CMO services for ambitious founders who care about what they’ve built, and need help getting it in front of the right people.

José Huergo

What’s holding back your growth?

Three Sprints to get unstuck.

/01

Brand Sprint

If buyers can’t tell what you do, or why it matters more than the alternative. Let’s refine the positioning, create a tone-of-voice file, and build the AI workflows your team can put to work straight away.

/02

Traction Sprint

If you’re not sure where your customers actually live, or which channels are worth betting on. Let’s map your channel-market-fit experiments, and build the AI tools and workflows to run them.

/03

Growth Sprint

If visitors arrive, but you’re not sure where they’re dropping off, or what to test next. Let’s map your funnel, design lifecycle-stage experiments, and build an AI marketing scorecard and workflows to track them.

Over 10 years leading brand, growth, and product marketing for growing companies. Now reimagined with AI, because today’s founders need a partner who understands both product and distribution.

Ongoing Partnerships

/04

Fractional CMO

A senior marketing leader embedded in your team. Strategy, execution oversight, and AI workflow builds on a monthly retainer.

/05

Coaching

For founders or first marketing hires running the work themselves. Monthly call, async support, and frameworks and feedback as you go.

Ready to start?

Discovery Call

A free 30-minute call to diagnose the bottleneck and figure out which Sprint or partnership fits.

Strategy Session

A paid 60-minute working session for founders who already know what they need help thinking through.